Grown-up businesses are increasingly turning to start-up approaches as a means to address organisational stasis.
You’ll know how fraught this approach is if you’ve ever been involved in enterprise Agile training, tried to explain an MVP to senior management or witnessed the blank looks when you explain how Slack can be better than email.
There is perverse logic in recommending that mature companies should embrace start-up methods. Such methods might in part contribute to the handful of tech unicorns, but they also correlate to the majority of startups failing.
So where should these enterprises — hungry for transformation — turn for inspiration?