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mondonation is a brilliantly integrated idea combining beliefs, fashion and charity.

mondonation is an experiment built around the idea that if we all share our beliefs on a daily basis, by wearing them on our bodies, they will grow in strength. This will begin to affect the people who wear their beliefs and also everyone they come into contact with. What we do is give people the opportunity to wear their beliefs.

More to explore

Gavin Strange on the importance of side projects [Creative Bloq]

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New product incubation programme for social & sustainable businesses (by @sidekickstudios) http://post.ly/1u2WU

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Depressing to see so many startup clones (notably Groupon & AirBnB). Yes, they can extort buyout $$ from those they imitate, but c’mon…

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