Trend-watchers and all round next-gen ideas people PSFK have just released their inaugural Good Brand Report.
It’s an interesting insight into how people see ‘good’; and it’s way beyond mere notions of sustainability or corporate social responsibility. Coming in at #1 is… no surprise, Google.
Yours truly gets a mention commenting about Twitter and Skype. See the report below.
Good Brands Report 2009
http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=goodbrandsreport2009-090805134325-phpapp01&stripped_title=good-brands-report-2009-b
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