Trend-watchers and all round next-gen ideas people PSFK have just released their inaugural Good Brand Report.

It’s an interesting insight into how people see ‘good’; and it’s way beyond mere notions of sustainability or corporate social responsibility. Coming in at #1 is… no surprise, Google.

Yours truly gets a mention commenting about Twitter and Skype. See the report below.

Good Brands Report 2009
View more documents from PSFK.

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