I confide…

I-confide

A few years ago I conceived and launched a little project called i-confide.

It was based on the idea of collecting people’s innermost thoughts, dreams, hopes and fears. The site provided a ‘trigger’ (ie “I still harbour a dream to…”) which people could respond to and then share with the world (anonymously if you so wished).

You could also rate, comment and favourite other people’s confides.The project was a lot of fun – a labour of love – and I learned much from it. It had some modest success; basically almost 2000 entries from loads of people in various countries around the world.

I recently decided to take the website down as I couldn’t dedicate any more time or effort to it and there were a few too many bugs making it unusable.If I had my time over, I would have created a simpler mechanic – the triggers weren’t a complete success, even if people could create their own – and it probably appealed to too narrow an audience to get any real network effect. But what I really learned has how difficult it can be to sustain interest over a longer period when you can’t control aspects like development, interaction design and visual design (not to mention promotion etc).

More to explore

Love the illustration work by @jesswilson1984 (you should hire her!) http://post.ly/1vJLg

Read More »

Went to the Whitney yesterday and saw this “find your beach” ad and was reminded of Zadie Smith’s exquisite read prompted by that same ad. Must

Read More »

Leave a Reply

Your email address will not be published. Required fields are marked *